AT&T lands naming rights
Cowboys Stadium

Posted Jul 26, 2013

The Dallas Cowboys’ stadium has been renamed to AT&T Stadium effective immediately.

The announcement was made during a press conference on Thursday and is part of a multi-year, multi-million dollar branding deal.

The $1.2 billion stadium will bear the name of the wireless company for an unknown amount of time. The company will also pay between $17 and $19 million per year for the rights.

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